Acer Gateway

Acer, the world’s second largest PC maker, plans to focus on its Gateway brand in the Indian market to compete in the premium segment dominated by Hewlett-Packard and Sony Vaio.

While Acer India till lately was selling the Gateway range through Tata Group’s electronics retail chain Croma, it now plans to sell the product through its own pan-India distribution network and multi-brand retail chains.

The company expects the Gateway brand will contribute around 15% to its over-all PC sales in a year.

The company also plans to soon launch 8-10 models in the Gateway range, which will be positioned in the all-day computing segment. Acer believes this strategy will help it to reach the second spot in the Indian PC market by this year, which is currently enjoyed by Dell.